Intelligent Development Program stage I

The title of the project:

The promotion of the ”Poleclick brand“ through the implementation of export activities to increase the competitiveness of the Optarget company 

The total project value (PLN): 882.371,25 PLN
Total qualified expenditure (PLN): 717.377 PLN
Co-financed amount (PLN): 609.768,75 PLN

Project implementation commencement: 01-09-2018
Scheduled project completion: 31-12-2019

Project aims
The immediate aim of the project is to improve the company’s competitiveness on the international market through:
– building brand and company position in new markets within the scope of LED lighting and accessories for them;
– increasing the company’s innovativeness through using the new solutions and technologies;
– presenting the company’s offer to the general public;
– establishing cooperation with foreign business entities;
gathering information on the market situation and expectations;
and the ensuing increase in the value of exported products, including the product of Poleclick.

The project assumes the following activities:
– participation as an exhibitor in three international trade fairs;
– participation in an external business mission;
– purchase of a consultancy service regarding the internationalization of the company;
– purchase of a training service regarding the internationalization of an enterprise;

Project results / indicators
The implementation of the project will also contribute to undertaking further investments in the enterprise related to the production of an innovative device (including increasing sales, including exports), signing new trade contracts, as well as increasing employment and further products’ development.